Commercial Identity :: Essays Papers

Commercial Identity This is one of the best essays I ever wrote. It was also the easiest and quickest to write because I had fun doing it. It was amazing how much my writing improved when I decided to have fun with it. "Forced" writing never turns out well no matter how skilled the writer is. Although girls may tell you they don't judge a guy based on the brand of beer he drinks, they are lying! Bud Light's new spot shows two guys fail miserably when they offer two good looking (surprise, surprise) ladies the wrong beer. The music stops, the pool ball that was about to fall in the corner pocket comes to rest on the edge. "On second thought, how about a Bud Light," says the more studly one. The music is rockin' again. The eight ball catches a drift and falls into the pocket, and those lucky ladies have found some happenin' guys who drink the coolest beer. The moral of the story is "buy a Bud and be a stud." However, that is not the only message in this commercial. The mere fact that commercials like this are successful indicates that they influence people's identity in society. That is a pretty deep and somewhat abstract statement to make about a commercial with a one sentence plot: "Guy gets girl because guy drinks a really cool beer." However, the statement is true and can easily be supported. Advertising today plays an unusual role in society in that it both reflects and effects our identities. That 30 second spot told me that I want to be just like those cooler-than-cool-Bud-Light-drinkin' guys. What did they look like? How did they dress? Those 30 seconds leave the viewer a mental picture of what cool is and what they want to be like. Just turn the T.V. on to Sunday afternoon football and you will see a dozen other commercials that support this definition of cool. Cool is being handsome. Cool is having a chick at your side and, most importantly, a beer in hand. (Bud Light, Coors, Miller--It doesn't matter, they all get the ladies.) Advertisers have certain expectations about their target audience. That is, they assume they know exactly who they are and who they want to be. Commercials try to reflect this on television to greater appeal to a their target audience. For example, football fans like beer, women, and tough cars (not necessarily in that order). Commercial Identity :: Essays Papers Commercial Identity This is one of the best essays I ever wrote. It was also the easiest and quickest to write because I had fun doing it. It was amazing how much my writing improved when I decided to have fun with it. "Forced" writing never turns out well no matter how skilled the writer is. Although girls may tell you they don't judge a guy based on the brand of beer he drinks, they are lying! Bud Light's new spot shows two guys fail miserably when they offer two good looking (surprise, surprise) ladies the wrong beer. The music stops, the pool ball that was about to fall in the corner pocket comes to rest on the edge. "On second thought, how about a Bud Light," says the more studly one. The music is rockin' again. The eight ball catches a drift and falls into the pocket, and those lucky ladies have found some happenin' guys who drink the coolest beer. The moral of the story is "buy a Bud and be a stud." However, that is not the only message in this commercial. The mere fact that commercials like this are successful indicates that they influence people's identity in society. That is a pretty deep and somewhat abstract statement to make about a commercial with a one sentence plot: "Guy gets girl because guy drinks a really cool beer." However, the statement is true and can easily be supported. Advertising today plays an unusual role in society in that it both reflects and effects our identities. That 30 second spot told me that I want to be just like those cooler-than-cool-Bud-Light-drinkin' guys. What did they look like? How did they dress? Those 30 seconds leave the viewer a mental picture of what cool is and what they want to be like. Just turn the T.V. on to Sunday afternoon football and you will see a dozen other commercials that support this definition of cool. Cool is being handsome. Cool is having a chick at your side and, most importantly, a beer in hand. (Bud Light, Coors, Miller--It doesn't matter, they all get the ladies.) Advertisers have certain expectations about their target audience. That is, they assume they know exactly who they are and who they want to be. Commercials try to reflect this on television to greater appeal to a their target audience. For example, football fans like beer, women, and tough cars (not necessarily in that order).

Sleep Disorders

People are getting less sleep in today's society than they did 80 years ago (Myers 54). Although not every person needs to sleep the standard number of 8 hours a night, everyone has a set number they need to meet in order to function optimally. About 20% of Americans are reporting that they are getting less than 6 hours of sleep a night (Davis). Modern inventions like computers, television, and social diversions are making this hard to achieve (Myers 53). Many people have the misconception that they can skimp on sleep now and later pay off their â€Å"sleep debt† with extra long sleep sessions, however, this is an untrue statement.The human brain keeps track and remembers the amount of sleep we are getting/not getting for at least two weeks at a time (Myers 54). It will take a lot more than a single slumberous weekend to get the body back on track. Sleep depravation has many effects, ranging from seemingly harmless to more prominent and severe. People who sleep less tend to ex perience higher rates of obesity, high blood pressure, memory impairment, irritability, slowed work performance, and impaired communication and concentration (Myers 54).The nuclear meltdown at Chernobyl and the Exxon Valdez oil spill have been linked to insufficient sleep (Coren). Data from a study on traffic incidents across Canada after daylight savings time, in which people lose one hour of sleep, showed a significant increase in the number of accidents than before the time change (Coren). Sleep depravation can weaken the body's immune system, which fights off viral diseases and other harmful illnesses like cancer (Myers 54). Psychologists believe there are a few explanations on why getting sufficient sleep is important.One reason is that sleep helps our body and brain repair damaged tissue. When sleeping, the neutrons in a person's body are also at rest and focus on repairing themselves (Myers 55). Another reason is that sleeping helps people remember. During sleep, bodies bring back and reconstruct memories of daily experiences (Myers 55). It has been found that people who are trained on certain tasks and have a restful night of sleep can recall them better than others who do not (Myers 55). Some groups of people are sleep deprived because they suffer from sleep isorders. These disorders, such as insomnia, sleep apnea, and narcolepsy (Myers 55-56), prevent individuals from receiving an adequate amount of sleep and can result in undesirable symptoms. Works Cited Coren, Stanley. â€Å"Daylight Savings Time and Traffic Accidents. † New England Journal of Medicine. Massachusetts Medical Society. , 04 Apr 1996. Web. 26 Jan 2012. Davis, Jeanie Meow. â€Å"Sleep Deprivation in America. † WebMD. com, n. p. 29 Nov 2011. Web. 26 Jan 2012. Myers, David G. Psychology in Everyday Life. New York: Worth Publishers, 2009. Print.

Pepsi Of Coca Cola History - 1338 Words

It was 1886 in Atlanta, Georgia, the Civil War was finally over and war veteran and pharmacist Dr. John S. Pemberton was about to create what would become the world’s most popular sparkling drink. (â€Å"Coca-Cola History† 1) Pemberton was looking to make a profit and, since the temperance movement prohibited alcohol, recognized that there was an increasingly large market for soda fountain drinks (â€Å"The Invention of Coca-Cola† 1). Making a syrup that he brought to local pharmacies to mix with carbonated water, he invented Coca-Cola. During its first year on the market Coca-Cola averaged about 9 servings a day in Atlanta; now, daily sales average about 1.9 billion a day, worldwide (â€Å"Coca-Cola History† 1) Much of this widespread success is due to the exceptionally affective Coca-Cola advertisements used throughout the years. Pemberton, though he could make a good drink, was dreadful with marketing and advertisements. However, he had business partner Frank M. Robinson to help. Robinson came up with both the first slogan, â€Å"The Pause That Refreshes,† and the idiosyncratic Coca-Cola script (â€Å"The Invention of Coca-Cola† 1). Similarly, the original glass Coca-Cola bottle was extremely unique and has become one that the general public is extremely familiar with; it has become a classic. Hence, the argument behind this â€Å"A Classic Never Goes Out of Style,† advertisement. The advertisement depicts the distinct Coca-Cola bottle with popular classic icons on it and the phrase â€Å"A Classic NeverShow MoreRelatedThe Origin Of The Beverage Industry1715 Words   |  7 Pagesmanufacturing.† Martin, J. (2001). The soda fountain was rising in popularity as a social gathering spot. Temperance was keeping patrons out of bars, so making a soda-fountain drink just made sense. According to Pendergrast (1993), by the time of 1886, Coca-Cola was invented by a pharmacist named John Pemberton, everything he made failed in pharmacies. 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In situation analysis, it gave a brief background and information about the context. The Coca-Cola Company launched the reformulated New Coke into the market, but it gained a terrible results from its consumers. They could not acceptRead MoreBRAND COMPARISON PAPER1359 Words   |  6 PagesIntroduction Pepsi Co. and Coca-Cola have been in business for a long time and both are largely successful companies in the beverage industry. They both have different brand components in comparison. A few of the different comparisons would be pricing, quality, packaging, logos, brand equity and features. In the following paper we will discuss these items in detail to see how different these two brands are. Pricing Strategies Looking at the pricing strategies of PepsiCo and Coca-Cola they are takingRead MorePepsi Of Pepsico Inc.906 Words   |  4 Pagesfounded in 1965 with the merger of two companies: Pepsi-Cola and Frito-Lay. 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